Somewhere out there is a universe that looks exactly like this one,
and appears to run exactly like this one. Except something’s a little
different. A little off. It’s as if search engines took a left turn
instead of a right turn, back in the early 2000s. Instead of using only
using meta descriptions and possibly body text from web pages for
descriptive text, or snippets, for those pages in search results, they
learned a new trick....
